Instead of using hard coded titles for services like “Digital print” , “Screen Print” and “Embroidery” which change the ability and function of the Online designer and pricing matrix allow a more simplified experience. Let us change the service names and leverage the service that works best. In our case it would be the digital print due to the abilities of full color image upload and not needing the costumer to choose the number of colors. We’d still leverage the embroidery serves as is as that’s completely different whereas DTF and Screen printed are very similar.

In this time of DTF and other heat transfer solutions becoming more common my company would like to simplify the ordering process. We basically choose the method of decorating that suits the job best. Sometime that’s a screen print and sometimes that’s a DTF or vinyl heat transfer. We charge the same for either. We have found that the cost of doing DTF heat transfers and the cost of creating screens added setups cost about the same. So unless a customer specifically asks for a screen print or wants a DTF instead we decide the method. For us it would solve for…

- Customer confusion when creating their order in the designer.