Core used to offer custom reporting where you could choose the columns you wanted to pull BEFORE creating the report. This was SUPER helpful because it removes the room for error on our end when we have to delete unwanted columns manually. This feature was pulled right after Beta testing came out because it didn't work as intending, but it needs to come back! I was told it is on the horizon, but some additional advocacy here would help push it to the top of the list!
As store owners we should be able to pull reporting that is custom. I should be able to customize my report, based on invoice numbers, sales rep, client, etc. This needs to be more userfriendly and store oriented