Shops using InkSoft often rely on specific product codes (e.g. G5000) to locate and build their product offerings. While this behavior is efficient for known SKUs, it limits product discovery, bundling opportunities, and margin growth. Shops may be unaware of, or may not think to use:
  • Better alternatives to the SKUs they use
  • Complementary products that would enhance their store offering
  • Mismatches between garment type and store context (e.g. sport-specific needs)
  • Visual clashes between uploaded logos and chosen apparel colors
  • New products being released
Smart product recommendations make this possible helping to ensure you're offering the best product mix for your clients and not missing out on opportunities to increase your margins and sell more.